In 2010, PIVOT received 5 Rx Club Awards of Excellence for 2 award-winning programs executed across print and multimedia platforms.

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In the Integrated Launch Campaign Category, the Caring for Every Breath Corporate Respiratory Platform earned an Award of Excellence. The launch campaign materials included the Caring for Every Breath Web Site, Recruitment Packets, Journal Ad, Postcard, and Banner Ads.

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The Caring for Every Breath Corporate Respiratory Platform was again recognized with an Award of Excellence in the Interactive Category for its Healthcare Professional Web Site at www.caringforeverybreath.com.

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In the Professional Print Category, the Caring for Every Breath Corporate Respiratory Platform earned an Award of Excellence for its printed launch campaign materials, including the Phase 1 and Phase 2 Recruitment Packet materials for Xopenex HFA and Brovana, as well as Journal Ads and Direct Mailer/Postcard.

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In the Launch Print Campaign Category, the TEAM Co-Pack Initiative was honored with an Award of Excellence. Launch campaign materials included the Co-Pack Box, Brochure, Sell Sheet, Direct Mailer, and Loyalty Program/Co-Pay Card.

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The TEAM Co-Pack Initiative was again recognized with an Award of Excellence in the Logos/Franchise Branding Category. Awarded materials included the TEAM logo and corresponding branding elements, Co-Pack Box, and Co-Pay Card.