The Pivot Pathway™ is a process leveraging a 360° perspective to accelerate brand growth based on a thorough understanding of the market environment, the clinical data, and the unmet needs of the target audience.
The creative brief—reflecting the customer insights and strategic goals for the brand—is the essential blueprint to developing a powerful, relevant and differentiated creative campaign. From branding elements to the compelling story, it’s where your brand comes to life!
Born from our strategic foundation, we generate customer-centric ideas that give rise to initiatives that fulfill your customers’ needs. These big ideas are deployed across the channels and points of influence where your customers go to find answers and share information. We believe well-informed customers—whether HCPs or patients—can make all the difference in your brand’s success.
Timelines and budgets are continually shrinking and that’s another reason we stand out from our competitors. Our streamlined structure and “whatever it takes” attitude overcomes any timing and budget challenges. Bottom line: from clean submissions to the final deliverable, our work is impressive, creative and costs less.
We know the angles of this game and the importance of timing.
Pivot Pathway™ is a trademark of Pivot Healthcare Communications, LLC.